Why You NEVER Negotiate Price!

We don't negotiate over price, but I don't say that. If you want to know what my price is, I go, "It's a lot. It's really expensive, more than you've ever paid. " And then you choose whether or not you want to go on. You're going to imagine a horrible price. And you won't allow me to go on until you've contemplated the price and at least said to yourself, "All right, so if what I get for this price, it'll be worth it. " Now you're actually curious about the package. So now we're no longer talking about price. We're talking about what you get for the