Google Ads Technical Requirements: 10 Rules to Follow

Google requires all ads, assets, and destinations to meet specific technical requirements. Ads must be clear, functional, and lead to content that is relevant and easy to interact with. Here are the 10 critical technical requirements you must follow for continuous ad serving. One website per ad group. Using more than one display URL domain in a single ad group is not allowed. Unacceptable HTML 5 ad. HTML 5 ads that don't function properly or appear blank are not allowed. Account limits. Exceeding account limits for ads or content or excessive submissions that create an undue burden on our systems are not allowed. Unsupported language ad or destination content in an unsupported targeting language is not allowed. Unavailable video. Videos set to deleted, private, or marked live premiere or sponsors only after submission are not allowed. Restricted access video. Videos that are age gated, subject to IP claims or YouTube content restrictions are not allowed. Georestricted video. Videos not available in a country that the ad targets are not allowed. Video content changed. Videos that changed after the ad unit was created are not allowed. Unacceptable video format. Uploading videos in a format that is not supported in Google Ads or YouTube is not allowed. Unacceptable scripts. You cannot use scripts to circumvent restrictions, modify platform features, or make excessive request volumes. This includes failing to comply with best practices such as reading data for over 1 million entities or editing over 100,000 entities daily. If you have questions about any of these requirements, review the complete policy guidelines and examples provided in the official technical requirements article.