the best time for game devs is NOW!! #MetaHorizonPartner #ad

Making video games is hard, but once a year the odds flip in your favor. If you're a game dev watching this during the holidays, you're already in the best window to make money without having to launch anything new. The biggest winners aren't shipping more content. Instead, they're using limited time cosmetics, seasonal events, and holiday exclusives. And when players are already spending a lot of money, and in a treat yourself kind of mode, the conversion rate skyrockets. Metazone data shows that some of the top sellers in December aren't games, they're holiday cosmetics. But here's what most devs miss. The holidays just don't mean more players, but also more competition. So, the real question isn't how many players are active, but instead it becomes how do we attract the attention of the players that are already active? And that's why Meta rolls out creator competitions, promo tools, bundles, and visibility boosts. And some of these competitions have milliondoll prize pools. Thank you to Meta for sponsoring this video. Check out the blog link in my bio to get started building your own world in Horizon and take advantage of the holiday season to earn some more