Slowing Down Creates Profit

busy is going to steal your margin. It's clarity. ability to step away and let this thing run without you. And here's the crulest irony of all. Busy convinces you that slowing down is irresponsible when slowing down is actually what creates profit. Look, I know that busy feels safe. Not only is it familiar, but it's measurable, isn't it? And it makes you feel needed. And being needed feels good, especially when our identity has been built around being competent or reliable.