Как выйти на 3 000 000 рублей в месяц, вложив 300 тысяч? Сколько можно заработать чистыми? Что помогло не разориться в оффлайне во время пандемии? C каким товаром надо заходить на маркетплейсы и как избежать ошибок новичку в онлайн торговле? А также, честные истории про обманы, инфоцыганство и рейдерские захваты.
В гостях резидент моего клуба JoyCity - Ирина. Ирина из маленького городка на Волге, она смогла преодолеть много трудностей в начале своего бизнес-пути, но не сдалась и сделала крутой результат. Потому что девиз Ирины: «Кто как не я?».
Обязательно досмотрите это видео до конца и Ирина расскажет о реальных проблемах онлайн и оффлайн бизнеса.
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В наших реалиях новичку сложно самому разобраться во всех тонкостях онлайн торговли. Высокая конкуренция среди селлеров не дает стартануть сразу в миллионные обороты, особенно, если бюджет ограничен. Важно найти правильных людей, с которыми Вы быстрее достигнете результата. Поэтому, сегодня Вы узнаете новые фишки в продвижении на Маркетплейсах из первых уст, какой реальный процент чистой прибыли можно получить на WB. Кроме того, наша гостья расскажет, какие программы по аналитике она использует и как взаимодействовать с блогерами.
Таймкод:
00:00 Вступление
01:20 История Ирины
04:05 Первый магазин
05:34 Развитие социальных сетей
06:44 Кэшбэк платформа
08:50 Обучение Wildberries у блогера
09:48 Наставничество и инфоцыганство
10:45 Первая отгрузка на ВБ
13:05 Провальная закупка
14:50 Выгорание
15:14 Про клуб единомшленников
17:10 Инсайты, разборы, опыт
18:08 Лайфхаки на Вайлдберриз
19:15 Процент чистой прибыли
19:58 Ниша с уникальным товаром
21:10 Фишки в продвижении
23:07 Как избежать ошибок
25:10 Разница офлайн и онлайн бизнеса
28:03 Детектор лжи
29:20 Итог
*В материале могут упоминаться Meta, Facebook и/или Instagram (признаны экстремистскими на территории РФ).
#АрсенСаруханян #маркетплейсы #личныйбренд #продвижениеВБ #товарныйбизнес #бизнеснатоварке #wildberries #WB #OZON #вайлдберриз #наставничествоWB #рекламанамаркетплейсах #историяуспеха
Оглавление (20 сегментов)
Вступление
It so happened that where the money is, there was a raider attack and when my husband and I got there, we were shocked. Someone arrived in a Lamborghini, someone already had a turnover of 10 million plus. Now I'll start mowing down the dough. Wow, I open the box, anything but my product, the competitor leaked all my photos and all my steps, they were wrong, an additional attachment, that's what I needed, I didn't know about this, this is the first time I hear about everything in a box, that's how I made it, a wooden one. Cool, I didn't know about this, and online it goes directly to Wildberries. Thank you, how with a very small investment of 300 thousand you can get 3 million with a net profit of half a million a month. Today I will tell you about a resident of my club, she was able to overcome many difficulties, deception in training, spoiled deliveries, she coped with all these tests and achieved a great result. I will also tell you how to find a community where you will quickly develop and what tools are needed for a great result. Hello Irina, thank you for coming to visit us, let's get started right away.
История Ирины
Tell me about your journey, how did you start? Where are you from? I'm interested in the whole journey. I'm from a small town on the Volga. I've been employed since I was 18. I wanted to succeed in medicine at that time, but training was very expensive. My mother couldn't afford it with my father, so I ended up working at night in slot machines. And during the day I studied. I also once worked in a bowling alley, I cleaned balls. Today, it's coming. Then I trained and went to be a cosmetologist in the medical field. Then I liked the courses. I worked for 5 years, everyone knew each other, and accordingly, I couldn't jump above my head and earn the way I wanted. That is, it was 15-20 thousand rubles, which didn't suit me at all. By the way, after the slot machines there was such Easy Money. When you especially felt it, it was very difficult to adjust. I decided to move to Moscow. I needed connections. I started working in Moscow. I worked in the sales department, that is, we offered treatment to people. Very good treatment. For example, people have unsightly veins, blue legs, maybe they saw. And often these are problems for young girls, even phlebology, we offered them. either surgery or laser correction, it gave results, but it was expensive. It wasn't cheap. This needed to be conveyed, and then I realized that all the money was in sales, that is, one worked, I didn't see my family, I already had a daughter at that time, a small child, you could even say that periodically she was at my work, yes, I dragged her with me on commuter trains, she slept there because we left at seven o'clock and arrived home at 10, which made you not give up, that's what kept you going, I thought, who else but me? I'm not alone anymore, I have a family, accordingly. I felt some kind of responsibility to myself, and that's what pushes me. I also have these very words. Who will do it besides me, and this held me back, there were difficult moments. So I just want to throw everything into the forest, and there was always a time when I brought in such money honestly in the millions. And I earned 150 thousand, that is, that was the ceiling. 150,200, well, not bad. At that time, I'm not complaining about this, a huge experience that apparently motivated me later too.
Первый магазин
Irina How You opened your first store. How much money did it cost and where did you get it? I got my first money at the medical center and was earning well, I put half a million aside a little. My husband was employed, but he wanted to succeed in this field, and I supported him as entrepreneurs and opened. We were in a modern market at that time, that is, there was everything, and our store invested a lot. This market was in advertising, so it worked successfully, it took a little time, about a year and a half, to get going. That's how it turned out. There was a raider takeover. The tenants didn't agree on the money, so they were told this or that, or leave in one day. They closed this market, by the way, they were the only ones who took out their goods. Wow, I started doing business, I started Instagram myself, I started getting into posts there, posting fifteen hundred clients. I was drawn to it. Ruta, it started generating income because I also launched delivery at that time and we had the opportunity and the idea was to open a second store. I started sending out advertisements to everyone. Let's post about us opening and
Развитие социальных сетей
it worked very well, not like the first time when we spent a lot of money advertising or How is the mailing list how to receive on Instagram for your client so as not to lose and transfer them there, respectively, these were publics. It was a blogger connected precisely with food, this topic and this launched the process gave us the opportunity to start slowly earning about a year and also spent on development anyway, but we did not work in the minus. This is a huge plus, here is approximately how much it brings on average Well, it brings money, but net per month Exactly one point. Well, somewhere around 150-200 are employees, rent, everything, everything. If offline, everything was so good, why did you decide to go online since in the meat business, our stores mainly feature my husband and he succeeded there. I am more on advertising promotion. Yes, these are the points. By the way, I
Кэшбэк платформа
took such a step forward regarding delivery. We experienced this pandemic, but we experienced it beautifully. I put our store on the platform. There is Yandex food, and this platform gives the same opportunity to be seen by people who are on this platform, and for pennies. There they take some kind of commission, pennies, there is a cashback system, this is a feature. It still works very well. Many people want to save money. People come to us and make a purchase, and we already have a script there, and a person, an employee, asks if you want 200 rubles or a discount. Of course, people want it, so they make a purchase, register, and say, register. Here's a discount for you, please. What did this give us? We digitized our entire client base for the year, 7,000 clients, accordingly, with one click I send a mailing to 7,500 people, which is a huge database. This message comes, it doesn't go somewhere on the network because everyone is in different situations. Many networks don't use messages to a phone number. This doesn't bother people like that. You wanted self-realization. Wildberries was relevant then. I remember there was a boom, such a marketplace. I started to go deeper. I became interested in digging into all this. I found a blogger who was one of the first to launch training, mentoring, and all that. My husband and I trained together. Well, we went through video lessons, a video lesson at the bottom of the meeting after the training, we all saw it. It was 30, here's our audience, all of this gathered in a cafe, and when my husband and I came there, we were shocked. The contingent of people
Обучение Wildberries у блогера
was from 18 to 22 And we were already over 30, someone arrived in a Lamborghini, someone already had a turnover of 10 million plus. Wow, someone had their own business, saunas, all successful and at that age, and young people got down to business, to be honest, they forgot maybe we were somewhere in the wrong place, but it spurred me on that there is money here, that in this area there is money for a reason and I will knock everything off. Now I will start raking in the dough. Now this Maldives movement will begin for me, I will drink about sex, I was not at all in the topic of entrepreneurship, but somehow she convinced me that maybe I should start and in the end I got charged up and bought mentoring, and the presentation was so beautiful that there was no
Наставничество и инфоцыганство
time limit, I will be with you, accompanied completely from start to finish, I think, well, great, he still exists, Samara, Countryman, in any case, Everything will be top-notch, I saw him only twice in person. And in the end, everything, the man disappeared, as if everything had been turned off, no, that is, it was impossible to reach him by phone, no way to contact him, not even SMS, he ignored, I understood here so They screwed me over, I went on vacation. Well, I had experience. A. Wait. It turns out that these Lamborghinis and everything else were just a show, or that I didn't understand the info, gypsyism, as I learned in the process, he didn't go any further, then switched to crypto. Everything that's relevant. And how can I trust after that? So I started digging around myself. Come on, tell me, my first shipment almost
Первая отгрузка на ВБ
broke my computer with my husband together. Just first, the whole computer, then Vistula. I did it because then I had to create when this printer was specially bought. I did all this myself. Information overload is still there. I even made infographics myself. It's cool. They didn't teach me any other way. They didn't tell me that this is how it is. I'm the most important one. There's a goal and you don't see any obstacles. You have to achieve it at any cost. It's good that you didn't give up in the process. Having studied all this, I even started making money. I was involved in jewelry. I had crosses that were relevant at that time, by the way, Swarovski ones are still so beautiful. All the bloggers don't go, but I selected the goods, everything I like was mine. That was my mistake. Later, I'll tell you why I started earning 200 thousand. Everything is great. Did I earn money or is it a turnover? Analyzing nothing, 50 thousand then, as it turned out, was only earnings, the rest was some kind of turnover, I invested a small amount, made purchases. And what's so interesting is this is called Expectation and Reality. At first, I thought that everything would immediately start sitting on the money, but in the end, I'm standing at 5 in the morning, this Gulya tied up with these competitors or there are suppliers who don't sell. So, at home, there is nowhere to go, these boxes, we make packaging until night until morning. Yes, everyone joined together, then my employees already started, but this is already in the process and all this has fallen on me. Red tape. And then I am faced with the fact that I am running out of goods at Sadovod. I love my suppliers, but there are no southern gates anywhere, the supplier feeds me with promises. Tomorrow, everything will be over, in the end, he raises the price, which makes it completely unprofitable for me. I think, well, here we go, we're done and I start looking. From the outside, I
Провальная закупка
found a girl on Telegram 15 thousand clients, all such happy beautiful videos, I find my product right here and call With her, what needs to be done is to purchase a specific batch of this product, I trusted her again, once again, the goods are coming to me, Day X, SDEK, she sent me a girl from Krasnodar, I open the box, anything but my product, imagine, that is, the name, and everything is different and 10-15 pieces there, I don’t know. Well, then I ordered 500 pieces, it was unclear that the girls from Krasnodar can’t sell wholesale, this is some kind of reseller, some kind of centers are located in Moscow, Yekaterinburg, maximum, Pyatigorsk, beautiful pictures again and everything, that’s how it is, they kept in touch with me, they conducted themselves with me. It seemed so normal, she filmed everything, she filmed that here it is mine, but she sent the wrong one, accordingly, how is she doing this, why is this, there was no explanation, and when I opened the whole box, I started contacting her, the answer was: “You put everything in there yourself, you should have filmed the unpacking itself, there in the SDEK itself. ” Well, again such red tape, that’s all, and the money, naturally, no one returned, gypsyism like a fever has set in. Yes, after 2020, such The hype started, people started getting ripped off, I hear so many stories and it's still developing, and then I was stunned by it all, I burned out, I did
Выгорание
n't want anything else at that moment. Well, my husband was keeping an eye on my entire situation, and he started delving deeper into the marketplace itself, into this story, especially since he was already an established entrepreneur at that time, and he heard your video on Instagram, a
Про клуб единомшленников
meeting was being held in Moscow City, as I remember at that time. I was just in grief, a divorce again, I said, "Where are you dragging me? " He said, "Even Moscow City, let's see. " He said, "How much did participation cost, probably 500 rubles? " Yes, to see something. Yes, around 1,000 rubles, there was nothing to lose, he said, "Let's go and see. " What hooked him, well, to watch everything happen like this, and what hooked him was that it wasn't online, that's how we encountered it, yes, it's offline, you can touch it, a person arrived, there were already enough residents. Then, at that moment, without thinking, we realized that when you are surrounded by all this, this is not a recording, this is how we want, we saw an opportunity. somehow stand out And when all this is developing like this, competition is growing, this is an important factor. You have been deceived so much, roughly speaking, cheated. Why did you decide to join the club? I realized that I don’t use anything at all, I mean, I don’t use any tools or anything, and all my steps were wrong. It was during this meeting that I learned about this. We meet twice a month and there we analyze all the nuances, all the problems, some kind of snags in business. Everyone has them different, and when you’re alone, delving into all this, it all happens for a very long time, accordingly, until you get your hands dirty through all this experience. Yes. But when you look at the team completely differently and then
Инсайты, разборы, опыт
insights arrive and everything is on the surface. I began to realize that this is not the product at all that I initially needed to enter with and that I’m draining money, they’re earning it. I completely changed the niche. And how much money did it take for you to change the niche? 300 thousand. I entered with a new product, this is Electronics, specifically, styluses, pens for phones. At that time, I completed analytics training. Nobody taught me then. When I first looked at all this online, and then I delved deeper, our guys told me that everything should not be just a dry calculation, by the way. What analytical programs do you use to trade on the marketplace and it often happens that the goods are bought. By the way, I
Лайфхаки на Вайлдберриз
encountered this, I entered with one amount. When I analyzed, and in the end, the market dropped, I could not sell, I needed to do it. They told me that in such moments you should not be afraid and dump the goods, dumping this does not mean completely abandoning it or going into the red. No, I sold it. It was fine, just like I bought it there, even with a markup, but thereby I freed myself from this burden that does not bring in income and beginners make such a mistake that they see the product selling well, but do not analyze this supplier of this competitor. And thus they do not even allow him to move forward. This is one of the most important points. By the way, I realized that you do not need to spread yourself too thin, you need to really set up a system so that you have deliveries, you have regular money for this, and put everything into promotion there, and now You invested
Процент чистой прибыли
then it was a year and a half ago Yes As far as I remember a year ago I invested 300 thousand now what is the turnover And what is your margin now I have three million rubles a month cool this is a net profit of 500 plus or minus 15 16 percent net profit guys if someone says now on marketplaces make 30 40 percent net profit I have not seen such now net profit from 10 to a maximum of 20 percent That's how one of the most important points is to work with a
Ниша с уникальным товаром
unique product I chose a niche Where in Russia In general there are no competitors no yes direct interaction with factories makes it possible to sell this product and also launch it under your own brand your brand there everything is cool I didn't know that if anything there are such nuances that an additional attachment I needed I didn't know anything about this additional attachment it started up later when we were shipping plus my product is fragile it needed to be packed to deliver everything did not break or get damaged additional packaging they ordered me everything in a box so I did it in The wooden one, nothing was dented, so we received it. Our product took 13 days to arrive. Thanks to Artak and his employees. And thus, the focus was directed to the choice of goods for the promotion of goods, because then it was generally unrealistic. I found this trick on VKontakte that now, I don’t know, maybe he made some kind of agreement with Wildberries, but this is the first time I’ve heard of it. You can leave
Фишки в продвижении
direct links directly to your store on Wildberries. Wow. Thanks, I didn’t know how this works. On VKontakte, you buy that, you create your own group there, while he, yes, a community, it’s called, it helps me a lot even offline. That is, I am directly transferred to the platform. And online, it directly transfers to Wildberries. I often see this in advertisements. It’s very convenient, for example, there is some kind of beautiful thing there. Cool, I didn’t know about this. Well, it’s important to invest in promotion in general, that is, you need to include all taxes. Accordingly, promotion can be advertising both internally and we all have them. We know, we also use Market Papa, I don’t know if you use it or not. My girlfriend works, so she has her own programs, accordingly, I think Market Papa is included there. Understood. Well, if anything, Market Papa is also cool in appearance. These are bloggers, bloggers on VKontakte, by the way, it's also pretty good at finding these bloggers. How do you get in touch with them? I keep an eye on them so that they are in this particular category, that is, what I sell. Yes, I touch on this target audience, then there are programs that my employee works with and looks at. Is it true that they have such coverage or not? And how much does the average blogger in your niche cost? In general, pennies, 5-7 thousand. And how many subscribers do these bloggers have? And this is somewhere between 150-200, 150, 200 thousand, and 57,000 is cool. Now, from this point, so that you could
Как избежать ошибок
advise me on what not to do to make fewer mistakes, I changed, to be honest, my entire social circle. The first thing I did was those people who were dragging me down. They still are, if I meet with them, nothing has changed, accordingly, I don't go deeper, they scatter on products, calculate everything, create a system from start to finish, calculate accounting, understand this, delve into this, before hiring an employee, you need to figure this out yourself. This is a big mistake people make, that people come with money. They say I'll hire this employee and he'll do everything himself, then he leaves. Then the employee leaves and you're left with nothing. Remember when you started your business? You went into all the details and did it yourself, and then hired employees. You've built a successful business. From your own experience. And you go and think a little, now you put on a crown and say, "Now I'm hiring employees, this is just another business. " No, this is a new business, this is a revolution in business, specifically online. You need to figure everything out yourself, and then delegate and find out where the employee is making mistakes, where I'm not making mistakes. It's just like pulling the wool over your eyes. Well, it's the same as with your marketer. Yes, I had one for three months, you gave me 60 thousand. Then I started to figure it out myself, and you learned more than this person. By the way, I was named, and I left. Yes, that's cool, I made the same mistake, I hired employees, and I think that's it. I already understand a little. Yes, you know what he did, he leaked all my photos, you leave, competitor's photos. Of course, I fired him right away, but then again, I understood. That's it, my dear, figure it out. Let's start step by step, what to take from someone. From the outside, Irina, but what about offline and online? What's better? I
Разница офлайн и онлайн бизнеса
understand that his flannel has problems, his online store, highlight those problems and what people should pay attention to if they take offline stores. A person here must understand what the investments will be because they are completely different there, much like on the marketplace, and how it will pay off. In how long? A person must understand this, analyze and plan what he will face in general. Because we opened the first store for 500 thousand, now it's 3,4 million, 4 million. Such a difference. Yes, the area is the same. You probably tweaked many factors. There are very good renovations there. Yes, that's all. But now you can't even invest 500 thousand, even with someone. Going somewhere with such a question. Would you have invested 4 million in this online store? Would you have earned more or of course? And why such a choice? My choice. Well, we invested 4 million in offline stores. Because these are not my husband's readers while he's feeling it all out. You're here. Figure it out, he says, but he already sees it differently. I'm investing this money, he's already looking at it. We've already launched everything. The next thing is, look, it'll grow there, you'll see, you won't recognize it. This is the business that is food. It will remain for a long time in any case. I think it will live for at least another 10 years. You sell meat to meat. Well, food is a very important business. I want to get out of this completely offline because of the rent. Imagine, I have Three stores 200 thousand rent for one store for three of them, not counting the employees, and there are four of them, five, like it or not, you wake up in the morning and I need to give so much. Well, a lot of time and effort goes into all this, I’m generally planning a franchise. But at this stage, how about the future, because later on, maybe definitely not, because not everyone wants online. And people live an offline life, and it would be cool to sell and transfer online, it doesn’t touch on these very subtleties of additional investments. Now everything already exists in the store. Yes, accordingly, in the office there are shelves. Yes, a refrigerator and put it. Well, and from anywhere in the world. Yes, it can be managed. Yes, there was a situation when there was a
Детектор лжи
shortage, they didn’t know how to solve this issue, and then the employees pointed at each other and turned to the club, and we solved this issue with the help of a lie detector. We have a person who does this, a professor teaches at the university. Yes, if you want such a person, join the club and we will help. Well, you saw who stole this money, naturally, these people do not confess, they say. There they can swear by God, and when God begins to paint, I run my business, for example, on this. Because At any moment, very bad people can appear on the team and harm my business by pointing the finger at other people, and only a lie detector helps me identify these people so that others do not suffer because of these people. Irina, thank you for coming. I saw how you grew, how you achieved results. Thank you for coming and giving an interview so quickly. Thank you, guys. This is not a club commercial. My
Итог
goal is to show you that in a highly competitive environment, it is not always possible to achieve results yourself. By communicating with advanced servers, you will achieve results faster and with a greater chance of success. It is important to find the right people and not scammers. To do this, you need to follow their work and find out if they have a real business and reviews from real people, how their offline meetings are conducted, and much more. Be careful in your choices. Don't be afraid to do business, learn and follow the example of those who were able to achieve great results. If you have any questions, write to me in the comments, I will definitely answer. Subscribe to the channel. Like bye
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