How to create dozens of fresh Pins in minutes with Tailwind

hi I'm Kevin from tailwind and if you're new to Pinterest you may find it daunting when you first hear that Pinterest recommends that businesses pin between 5 and 25 times per day now while that sounds like a lot it's not as bad as it sounds because pinning to Pinterest is very different than posting to Facebook and Instagram I'm going to show you how tawin makes it easy to create lots of highquality pinable content that you can schedule and the most important concept you should be aware of when beginning to Market your business on Pinterest is the concept of fresh pens a fresh pen is a piece of content that Pinterest users have never seen before and the Pinterest algorithm heavily benefits you if you're pinning fresh content it's the best way to significantly grow the traffic that you get from Pinterest there are two methods that Pinterest primarily uses when determining whether or not a pin is considered fresh the first is just checking the URL that the pin links back to if that URL for your PIN has never been seen before on Pinterest such as a link to a newly published blog post or a new product page listing on your store then Pinterest counts that pin as fresh the second method is analyzing the image itself so when a pin is published to Pinterest analyzes that image and they determine if that image has ever been uploaded to Pinterest before the pin has a unique URL or it's a totally unique image then Pinterest considers your PIN fresh making it much more likely that people will see your PIN engage with it and ultimately visit your site now let's get started we built to and create specifically to help businesses publish fresh pins at scale think of tail and create is canva on steroids helps you take a few image assets and quickly generate lots of unique pins for Pinterest using professionally designed templates when you first visit TN create go set up your brand preferences will'll automatically apply your fonts brand colors and more to our templates then you just need to upload images from your computer select images from our stock photo search or import images from a page on your website by providing a URL once you've selected the images you want to use we'll automatically begin populating templates in the design gallery with your images you can filter for templates that support a single image or multiple images and you can also filter for different template Styles I can adjust the text overlay here on the left and I can also switch for my brand colors to colors that were derived from the images because my brand colors didn't match well in this instance when you find a template you like you can select the heart to favorite it now let's finish designing these pens using templates I've already favored it if I don't like how my colors are being applied to the template I can shuffle through different variations with a single click here then I just need to select the pins that I like now after selecting a few fresh pins here we can quickly make more fresh pin Variations by swapping in different images with the image Shuffle feature and select more new fresh pins and shuffling images isn't the only way to generate fresh pins try changing the text overlay to Target a different type of Pinterest user since this is a recipe pin I could create a variation that advertises how quickly this recipe comes together or I could also highlight different diets this recipe is compatible with is another variation and that's how you generate lots of content quickly using to and create if you have five templates you like to use and four images you can quickly generate 20 different fresh pin variations with the same text overlay testing different content positioning and branding with text color and template variations is a great way to generate lots of fresh content Target different audiences and learn what kinds of pins will generate the most engagement for your business and once you've selected all the fresh pins that Tailwind has generated for you all you need to do is click to review your content and then click to go schedule it and that's all there is to it