Amazon Seller News April Recap Every Seller Should Watch

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Amazon Seller News April Recap Every Seller Should Watch

My Amazon Guy 01.05.2026 228 просмотров 5 лайков

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Amazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking. Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu #amazonfbanews #AmazonSellers #AmazonAds #AmazonPPC #ecommercetips Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon FBA Surcharge and Fee Pressure 01:12 - Why Seller Margins Are Getting Hit 02:04 - Amazon Ads Credit Card Payment Changes 03:18 - Retail Proceeds and Ad Billing Risk 04:24 - A+ Content Alt Text Indexing Change 05:40 - Why Alt Text May No Longer Help Ranking 06:52 - Brand Story, FAQs, and A+ Content Updates 08:05 - Seller Reaction to Amazon Payment Changes 09:18 - What Sellers Should Check in Seller Central 10:25 - Amazon Updates That Can Hurt Profit ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon FBA Surcharge and Fee Pressure

If you missed what happened in the Amazon space this April, this is your catch-up. I have some bad news for sellers. Amazon's going to be raising your fees yet again, and not in a way that anyone really expected. Amazon, as of April 17th, is going to be adding a 3. 5% fuel and logistics-related surcharge for all fulfillment fees across Amazon US and Canada. This essentially is coming off of the backing of the fact that the US just eclipsed a $4 per gallon on average within the US for gas. And so, this is coming from the Iran war. On average across the US is 402 right now. So, this is something that realistically we saw coming. Now, my major issue with this surcharge overall, they're saying on average this equates to 17 cents per unit for US FBA, 26 cents CAD for per unit for Canada FBA. So, one of the major things just looking at this though that I notice is they're saying that starting April 17th it's a surcharge, right? But, they're not talking at all about the aspect that this surcharge will lower at any point in time. They aren't talking at all here about the aspect that what happens if the Iran war clears up and gas prices go back down. I find it very unbelievable

Why Seller Margins Are Getting Hit

that Amazon will get rid of this surcharge thereafter. So, it is one of the things that I am worried about that this is a permanent surcharge. This is the type of thing that causes inflation at the end of the day because companies like Amazon utilize situations where they know there is external factors causing this, and therefore they're going to tack on a new fee. But, when those factors go away, such as they did in 2022 when they raised and had a surcharge back in 2022, they never lowered that surcharge. And so, this is a surcharge on another surcharge. And essentially we're going to be stuck in this overall loop of Amazon just consistently raising prices for sellers. What does that do? Raises the price for consumers and just squeezes margin at the end of the day. So, this is not something I think anybody likes to see at the end of the day.

Amazon Ads Credit Card Payment Changes

Your credit card points are about to expire as an Amazon seller, and in this video I'm going to be walking through some breaking news with Amazon telling everybody that in the next 2 weeks, you can no longer use a credit card to pay for your Amazon ads. This is a huge announcement with a very short time period, and now they're just going to pull out of your Amazon account. This sucks for a variety of reasons. It's penny-pinching galore. This is private equity getting profits out of Amazon. This goes to show just they are thinking creatively about how they can get every fee imaginable out of Amazon sellers. So, why did this maybe come about? Well, credit cards can be delayed payment 30 days. Credit card points, that can add up. That's a 2. 1% or worse deal that they're having to pay a MasterCard or Discover or Visa, and all these other Amex players is even worse, I suspect. And so, Amazon's like, well, we could just turn this off and make more money. And since advertising is now their largest form of income that's easy for them to do, it just kind of made sense. So, this is the memo that they just released today. Beginning

Retail Proceeds and Ad Billing Risk

April 15th, your advertising costs will automatically be deducted from your retail proceeds. So, instead of them getting paid in a 30-day, like, you know, rolling time frame where they charge it and get paid from the credit card companies, now they're going to get it automatically from the payments out of your seller proceeds, which they also have like a 30-day hold on, seemingly. It may not be that long, but it feels that way. Uh and so, it's a double whammy for the Amazon sellers. Like think about this. Imagine you spend 50, $100,000 a month on Amazon ads. That was an extra $1,000, $2,000 in your pocket every month. And times that by 12, that's 10 to, you know, $20,000 a year that you just literally just lost all of a sudden. Crazy uh amount of change for Amazon sellers to just absorb. This is on top of their surcharge for taxes for $4 a dollar a gallon in taxes, and it hit at the same time, the same day.

A+ Content Alt Text Indexing Change

Amazon just killed alt text for good. And if you're somebody who has used it for indexing in the past, it's going to be a thing of the past from now on. So, we just received this specific message from Amazon as we were having some issues trying to get our alt text to show up on our brand story and on our A+ content modules. And you'll notice that Amazon says within this, we have important update regarding alt text functionality in A+ content. Amazon now automatically generates alt text for all images using AI technology. Selling partners no longer need to input alt text or keyword images manually. All existing projects, including your brand story, will have alt text backfilled using our new AI alt text generation process. So, we have seen this already where Amazon is using AI tools to create your bullet points, to create titles, things like that, if they don't agree with it. But, it seems like in this scenario of alt text specifically, Amazon isn't even giving you the choice of uploading your own alt text. They are just backfilling everything you have and replacing it with their AI alt text generation. So, this is not going to be a good thing in my opinion for sellers cuz it ruins a lot of historical indexing we have had. Alt text for years

Why Alt Text May No Longer Help Ranking

at this point in time has been utilized on A+ content, on brand story, for hundreds and hundreds of characters that you can actually index terms for. One thing that actually allows you to index for things like Spanish terms quite frequently. So, seeing something like this come through is a bit disheartening in my opinion because it means that we just have one less tool in our belt to try and compete on the platform. And I can almost promise that Amazon's AI alt text generation is not going to be as robust as creating actual alt text yourself as a seller. So, what should you as a seller do? Well, right now if you're trying to create new A+ content and you currently have alt text in it, I realistically would expect that that's going to get changed over in the coming weeks here. And to keep any historical alt text in A+ content you have for as long as possible. Secondarily, you should be focusing on areas of crawlable text and FAQs within your A+ content from now on because that is going to be the one place that you can still have all of your text both ranking and indexing from. So, I think major blow overall to what sellers are used to at this point in time, but nothing that we

Brand Story, FAQs, and A+ Content Updates

haven't faced before, and there will be new tactics coming out here very shortly. Amazon ads is no longer going to be charging you directly on your account, and you can keep your credit cards, at least for right now. Last week I'd made a post that went a bit viral talking about an email Amazon had sent out to select individuals talking about how they are going to be changing over their advertising cost structure to be specifically towards taking payments direct from their actual account and no longer using their credit card. Now, this blew up for an obvious reason. Means that on average an Amazon seller is going to be losing about three extra percentage points of their bottom line revenue. And the reason for that is that a lot of people use, you know, some kind of credit card, right? That has point structures for their advertising. They get points back, they get cash back, anything like that, and it pads the bottom line just a little bit more of profitability, especially when it comes to how expensive advertising is getting. This post blew up so much in fact that over 20,000 different people at Amazon saw it. Now, here is the caveat. Amazon just sent this out to everyone earlier today saying that we recently notified a

Seller Reaction to Amazon Payment Changes

small group of advertisers about upcoming changes to their payment options. We understand this may have caused some confusion for those who were not impacted. We are writing to inform you that no changes have been made to payment methods for your account. You can continue to use your seller or vendor balance debit or credit cards and pay by invoice if eligible to pay for advertising costs. Now, I think this is great of them to actually address all of the concerns cuz the truth is, everyone was concerned. There were some people who did receive emails, some people who didn't. To be fair, it was a fairly minor amount of people even internally for us that actually received the email. So, I do believe them when they are saying a small group of advertisers received it. Now, the big thing to understand with this is that they're essentially saying that, hey, we did this for a small group of advertisers. It's almost like it's a test. This is where I'm going to push back just a little bit. Yes, they're doing a great job of communicating here, pushing this out and letting everyone know, hey, this doesn't affect everyone. It only affects X people that we sent this out to. Cool. Problem being, are they at some point in time going to push this forward? Amazon, whenever they have any kind of new

What Sellers Should Check in Seller Central

program, they always do a beta. We have over 400 different brands that we manage here at My Amazon Guy. And so, one of the big aspects that we get is that we get a lot of beta opportunities. We test pretty much every single thing that comes out when it comes out because of beta opportunities. And so, prior to any large-scale rollout, they'll do the betas, and then they will decide at some point to either trash it because people aren't using it or to push out to everyone. This is a scenario I worry that they are doing basically a beta test with a small subset of advertisers to see if those advertisers spend more or less depending on what that feedback is on that aspect. Now, I do think they are going to spend probably less overall. The bigger aspect to understand within this as well is what are they actually thinking with doing this change? Because again, this is just a bad take change. It's going to hurt bottom line revenue for so many different brands. They also updated all of the, you know, payment methods. You can actually find this as well, but this basically goes through all of the different ways you can do your payment

Amazon Updates That Can Hurt Profit

methods as well. They put this out, but I will say I think it is really cool of the community as a whole with the Amazon community for a post like that of mine to be able to blow up enough that it causes so much outrage that tons of different communities come together, right? So, tons of different service providers posting about it. I saw the Reddit threads. I also saw on top of that even like groups such as MDS were posting about it and saying that they were going to do a blackout day on April 15th. And so, really, really cool to see this come through, but I'm hoping here that they do not push this forward in the future even if they think the test does go well on their end. —

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