Double Your Amazon Conversions this Prime Day

Prime Day's coming, which means there's going to be a lot of extra traffic, okay? The traffic means nothing if you cannot convert them into a click. Many sellers, they don't see enough results because they keep testing variations. Number one thing that I always see sellers they get wrong when it comes to split testing is they don't understand the difference between creative angles and creative variations. — If you want a complete Prime Day checklist, just go ahead and comment Prime and I'll send you the complete strategy guide. The two different concepts are two different creative angles, they give you the highest reward. They give you exponential growth. So, my hack here is start with a different creative angles, find the winning creative angle, and once you have found then you test different creative variations. The images that you see on the top, they are creative variations of one winning creative angle, and the bottom one are the creative variations of another creative winning angle. Let's say if one of the product packaging wins, you can maybe, you know, test it out with a different packaging or maybe add some additional props. Or if a hand tag one wins, you can maybe change the hand tag, or maybe you can change the copy. So, you're in the creative variations, you're making minor changes, so low risk and low reward, and growth is very linear. So, that's my tip number one.