Weekly Buzz 5/5/26 - Amazon Confirms June Prime Day & Record Number of 7-Figure Sellers Reported!

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Weekly Buzz 5/5/26 - Amazon Confirms June Prime Day & Record Number of 7-Figure Sellers Reported!

Helium 10 06.05.2026 208 просмотров 10 лайков

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Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode. :moneybag: Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. It’s official, Prime Day 2026 is in June https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4 A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025 https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report Scale product discovery with AI-powered Sponsored Brands collections https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/ Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite. Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:40 - June Prime Day Confirmed By Amazon 02:28 - Record Number of 7 Figure Amazon Sellers 04:15 - New Amazon Listing Creation Features 08:28 - New AI Powered Sponsored Brand Ads 11:14 - Estimating Amazon Variation Listing Sales 14:31 - Amazon Takes On Fedex and UPS 18:16 - Southern California Helium 10 Workshop Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!

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Introduction

Amazon has confirmed that Prime Day is coming early this year. There's a record number of 7igure Amazon sellers. Is Amazon going to take on FedEx and UPS? These stories and more on this week's weekly buzz. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the AMM podcast by Helium 10. I'm your host Bradley Sutton and this is the show that is our Helium 10 weekly buzz where we give you a rundown of all the goings on in the Amazon Tik Tok shop and e-commerce world. We let you know what new features Helium 10 has and we also give a training tip of the week. So, let's get started and see what's buzzing. All right

June Prime Day Confirmed By Amazon

guys. Let's get into the news. And the first article is just from Seller Central and it was reported other places. This is something that's been rumored for months now. We talked about this on the weekly buzz, but now Amazon has confirmed Prime Day is going to be in June after, you know, years uh of having it in July. Now, again, we reported this from speculation and rumors and stuff uh about a month ago on the Weekly Buzz. We even gave a few dates in June that we thought, you know, could be the date. Amazon has not announced the exact dates of June. Uh but go back and check our other weekly buzz. Let's see if our predictions of when in June it's going to be is correct. So far the month has been correct. Now most countries like in Europe, North America, it's going to be June. But some like I believe Australia, Japan, uh India, Prime Day is still in July. Uh don't forget about the days that you have to get your deals in um and get your inventory in. May 27th for AWD shipments. Uh May 27th for just regular replenishment orders that go with the minimal splits. and you have until June 5th for Amazon Optimize shipment split. So just by that alone, I think you can almost just bank on Prime Day is definitely happening like after the second week of June. Like no way would they put that date um you know any sooner than that. But you know stay tuned. I'm sure Amazon will announce it in the next few weeks uh when the exact Prime Day is. But make sure you got your inventory ready to go. Uh, be looking out on the AM PM podcast over the next couple of weeks. We're going to have about 15 to 20 different Prime Day strategies. So, go over to AM/PM podcast uh on YouTube and check out those videos so you can start getting your uh Prime Day prep ready to go. Next article also from Amazon says

Record Number of 7 Figure Amazon Sellers

"A record number of independent sellers, that's third party sellers like you and me, in the Amazon store surpassed a million dollar in sales. " So, in other words, seven figure sales. Any guesses how many that is? Thousand 10,000. There's actually more than 75,000 third party sellers in uh Amazon who hit a million dollars of US sales. All right. Uh US sellers, it said average more than $375,000. Now, you might be wondering, how is that possible? I might not be doing that much, but you know, we've got some nine figure sellers out there that are throwing the average off. So, for every seller who's brand new, only doing like $1,000 or $10,000 or so, there's like these uh nearly uh you know, hundreds of millions of dollar sellers that's throwing off that average. And that's pretty cool to know that third party sellers independent $375,000 on average. Now, third party sellers overall, I remember the days where it was just like 50% of things sold was thirdparty sellers. This report says it's actually 60% of sales are small and medium-siz businesses. Are sellers growing? This article brings out that over 11,000 sellers grew their sales by over 10x. All right, so that's pretty uh impressive. So our goal here at Helium 10 is definitely to uh try and get as many of you to that seven figure mark. Uh a lot of those 75,000 uh seven figure sellers definitely using Helium 10 to help them get there. Are you there yet? If not, make sure to leverage our tools so that you can reach that plateau maybe by next year when who knows. Are we going to hit a 100,000 million? Let's see next year. Could there be a 100,000 seven figure sellers? And will you be one of them? Time will tell. All right.

New Amazon Listing Creation Features

Next up, we have our new feature alert of the week. Uh we all are making Amazon listings. Can't hit seven figures if you're not making Amazon listings. And our new AI listing builder is has really brought a lot of new features and we are continuing to develop it based on the feedback that we're getting from you guys. So with the latest new features in uh our listing builder tool, Shioali is going to go ahead and let you guys know what they are. All right, we've got four updates to listing builder for you this time around. all to help you improve your indexing, ranking, and conversions for all of your listings. The first one is remove brand names. We found that often times when you are going in and selecting all of these keyword sources, you might get branded key phrases popping up, especially cuz ABA converting keywords even pulls those converting key terms for your competitors. However, now when you have this toggled on, then it's going to remove all of those in just one click. The next thing we've got that's brand new is if you go into create listing content and you select start AI workflow, the left-hand side lets you analyze up to five images to extract product details. Before this used to be just one image but of course if you input in more context then AI is able to generate better outputs and that is why we can now pull those images from the seed as you select within that first step. That's going to be the lefth hand panel link box and it's automatically going to select all of those listings. You can go in and select which five you want the AI to pull from. Alternatively, you can go in and upload any sort of images that you've got in mind. The bottom right hand section has the enhance with Rufus feature. This has always been there, but usually it's only one as now what it lets you input up to two. meaning any sort of questions that have to do with Rufus, it's going to extract those from the asens that you select and ensure that whatever you input in be description, key features, all the keyword phrases you've got on the lefth hand side once you've selected or created that keyword bank, it's going to use all that information to generate the best possible listing that answers those Rufus questions as well and helps you index and rank. Again, improving the indexing and ranking of your listing. Make sure that you guys are using the enhance with Rufus section, especially if you're going in and using AI to start. I always say it's a great starting place and you can use it to brainstorm, especially if you're somebody who gets writer's block. It'll just take all of the context that you provide it and create a really strong listing that you can then go in and further optimize. The last feature we've got for you inside of listing builder for this week is add unused to generic keywords right underneath that root keywords section. This is because root keywords are really important for making sure that Amazon's able to associate your asens to the relevant key terms and those root words are the ones that help you get shown for all of those broad match phrases. So, make sure that you are going in and yes, using maybe 15 to 20 keyword phrases that are in exact form, but then the rest you can input in with root keywords. And anything that might be misspellings or foreign words or maybe they didn't get used but are still highly relevant, you can just click add unused to generic keywords and it's going to automatically add that right here. As you can see, there you guys have it. You have four new features inside of Listing Builder. You've got remove brand names. You can go in and automatically select five images from your seed as or upload them yourself to provide better input for your AI workflow. The third feature being you can add up to two asens for enhance with Rufus and it'll pull all that context from both of those asens that are related to Rufus questions. And then the last thing being unused words for root keywords, you can automatically add them. That button will be right underneath that section. Add them to generic keywords. Make sure you guys go give this a try, especially if you're in the middle of optimizing or building out a listing. Back to you, Bradley. — Thank you very much, Shiovali. Now

New AI Powered Sponsored Brand Ads

speaking of AI features, it's not just Helium 10 that has AI features. Uh, Amazon is constantly releasing things that have to do with AI. And the latest article from Amazon advertising is entitled scale product discovery with AI powered sponsored brand collections. All right. So, what exactly is this? This is basically a new ad format. All right. Uh this article says, "Hey, this allows advertisers to promote multiple related products in a single ad unit through either automatic, which is AI powered, or manual product selection. " Manual product selection is what we've always had, right? If you're doing a sponsored brand ad, you manually select three different products to, you know, to show up. Uh, but now you can opt into this automatic control to allow Amazon's AI to dynamically curate it says the most relevant product grouping. So, for example, maybe in Manny's Mysterious Oddities, our Project X account, we've got a coffin shelf, makeup batshaped bath mat, and we have Egg Trace, right, in a different brand. And, you know, we have some other products like microphones and stuff. Well, you know, in the past, you would have to specify exactly what products that you would want to go. But now, this AI is going to be like, okay, obviously, we're not going to put the egg tray together with these other products, but hey, the coffin shelf, the coffin makeup shelf, the bad bath mat, that would make a good three product sponsored brand ad. Let's go ahead and just create that for the user in seconds instead of minutes. Now, the cool thing is it's not just basing it off of, you know, like the titles. All right, this article says, "Hey, Amazon's AI is dynamically surfacing the most relevant products based on signals like search intent, product context, and browsing behavior. " So, yes, search in uh or product context is like what's in the listing. That's a no-brainer, right? But this is important. Search intent, you know, we might not have access to all of that. Uh and also browsing behavior like how long people stay on pages and stuff like that. So, this is, you know, this AI thing is potentially going to be able to put products uh together that are better than what a human might be able to do with limited information since Amazon has a lot more info at their fingertips. However, this format is also going to have a manual option. Remember how I said, you know, historically sponsored brand ads were three products. Advertisers are going to be able to select up to 10 products to feature in a single ad. how that's going to display or look. I haven't seen any yet myself. Have you guys seen any that's out in the wild or been part of the testing? Let me know in the comments below how this looks or how you think it's going to uh work. For now, this is only going to be available for Amazon North uh America, specifically United States. So, not Mexico, not Canada, not Amazon Europe yet. Next up, speaking of

Estimating Amazon Variation Listing Sales

multiple products, we've got Carrie with the strategy of the week. This is something that for years you weren't able to do but when you are deciding hey which competitors should I target in my sponsored ads or hey uh which child items uh from my competitors are doing better than the others. You need you know more specific sales data. So Carrie let us know how Helium 10 is unique in being able to get us that child item sales data. Today I'm going to talk about something that we have all wanted for years and years and finally Helium 10 has it. So this strategy is a very quick one but a very powerful strategy that I'm sure many of you who haven't heard about this are going to be very excited. So for years Helium 10 like many other sales estimation tools provided sales data only at the parent level. So that means if there was a variation for example like men's t-shirts and there were different sizes and different colors you would only know the sales for the entire variation. So, you wouldn't be able to see, oh, hey, the red size large is the one that sells the most. Um, you would only be able to see how they all sell together. So, what we have now though is something that will actually break down the sales estimates at the child level. So, you can see which variations sell best. So, say you're doing product research and you're looking for, you know, to sell a men's t-shirt and you want to see which color and sizes are the best to start off with. you will now know what the best colors and sizes are to start off with without having to do some kinds of weird calculations um that other people have done in the past. But this makes it super easy and super quick. So, I'm going to show you how this works. So, what you want to do is want to you want to go to Amazon. So, what I've done is I just basically searched men's t-shirts. And so, what we'll do next is we're going to just pull the Amazon uh extension here that we have, our X-ray extension. And what we can see here is we can see we've got up here the parent level sales for this particular product. So you can see the parent level sales and the AS. So this particular AS right here is how much it's selling. Okay. So but we also see the total as well. But if you want to expand this down, you can actually expand it down and you're going to be able to see all of the variations that are here and how many sales that they have made. uh so that you can actually decide, okay, hey, do I want to um you know, sell this particular color or this particular size. So, okay. So, here we have it right here. And uh so, let's take a look. We've got all So, this one is selling 6,000 out of the total. Uh this one's about 1,500. So, it looks like this one is selling quite a bit. And you can see right here, this is a kind of a fourack or maybe it's a three-pack, a three-pack of men's shirts, and they're black and it's even a higher price point. So, maybe you would consider something like that. Hey, maybe I need to instead of selling, you know, maybe a single t-shirt, maybe I need to do the fourack because men are looking for the fourpacks, they're looking for black fourpacks in a specific size. So, that can actually help you to determine where to invest your money first and then you can expand out to other variations and colors. But this data is absolute gold and very helpful for determining your next product or even you know your first product which one would be the most profitable because it popular. So, if you haven't checked this out on our Helium 10 X-ray extension, check it out now because this is an absolute gamecher. — All right, thank you very much for that, Carrie. Another article from Amazon.

Amazon Takes On Fedex and UPS

This one's entitled Amazon launches Amazon Supply Chain Services opening its logistic network to all businesses. Now, we talked about this I want to say maybe a year ago. This is rumored that Amazon is basically coming out with its shipping service. Now, now you might think, well, hasn't Amazon always had a shipping service? Well, yeah, but we're not talking about FBA. its local carriers to move stuff from one fulfillment center to another or picking up or AWD or any of that stuff. We are talking now about a system that anybody can hire, right, or use to ship product. It maybe has nothing to do with FBA at all. It's like picking up a product from one business and delivering it to a customer. basically what you would do with like USPS, UPS and FedEx. Basically, Amazon is now becoming a carrier and now this is the official launch of that and it's called ASCS, Amazon Supply Chain Services. Now, what aspects uh will this be? Is it just small parcel delivery? Is it just freight? This article brings out, hey, first of all, it does include freight. says, "Amazon's transportation network spans ocean, air, grand, and rail freight, uh, with a fleet of 80,000 trailers, 24,000 containers, and 100 aircraft. I had no idea that Amazon had 100 airplanes. That's kind of insane when you think about it. But in addition to freight, it's also distribution and fulfillment that we all know and love from Amazon, right? It'll it's going to help businesses import inventory from overseas. Even if it's not about going to AWD or Amazon global or logistics warehouses or anything like that or going to FBA, Amazon, you can hire Amazon to say import your products into America. Maybe you're selling it on Shopify or maybe you're just bringing it into your warehouse. All right? Has nothing to do with Amazon except you can hire Amazon as your shipper for that. And [snorts] then yes, the last part is parcel shipping. says, "Amazon provides shipping solutions for orders placed across all sales channels with two to five day delivery speeds. " So, first of all, it looks like it's not going to have like, you know, the same day delivery yet. Maybe that'll be in the future, but 2 days is pretty good. And it says two 5 days. So, it looks like the maximum shipping time will be 5 days. And here's something that's important. 7 day a week service. Pretty sure UPS and FedEx don't really deliver like on Sundays and kind of a little bit on Saturdays, but 7day a week delivery, that could be something important for your business. This article says, hey, businesses can benefit from flexible pickup from their own warehouses. All right, so you're not having to send this inventory into FBA as we mentioned or third-party providers like warehouses and then access to convenient drop off locations. Like me, when I'm shipping FedEx, UPS, I miss my pickup. I go to like a mailbox, etc. Or, you know, UPS or FedEx Kinkos or something to drop uh stuff off. There's going to be places where you can drop your orders off to ship via FedEx. So, what do you guys think? What do you use now for your own shipping? I assume that maybe some of you have FBM um or just you have Shopify orders or Walmart orders that you're not shipping through Amazon currently. How do you buy it? uh your uh your postage? Like I use stamps. com for my stuff and it's with UPS and uh also sometimes FedEx and even DHL, but maybe I'll consider using this Amazon service if it's economical. What about you guys? Would you consider switching whatever you're doing now to Amazon's uh delivery service? If you'd like to get more information on this, it says go to supplychain. amazon. com. All right, last up, we are having a

Southern California Helium 10 Workshop

workshop here in California in just a couple of weeks. Our first one of the year. Uh we're inviting three great speakers uh in for this. Uh it's we're going to have Kamal from Amzep. Uh Justin from Pigfu, Daniela, one of the top uh conversion optimizers on the planet. Top-notch. It's going to be a single theme uh that we are doing a case study on how to ideulate from the beginning from your images all the way to your listing to your brand store and how to do split testing. It's like a whole narrative. Usually we have just a bunch of random topics which is fine. But this one we're going to have a single theme. If you're somebody who makes listings on Amazon, you want to know the best way from start to finish from creatives all the way to your final listing and your images and uh some advertising and optimization. Make sure you join this workshop. This is our elite workshop. So, normally it's only for elite, but we are going to go ahead and open it up since this is kind of a last second thing we're put putting together. So, if you want tickets for this and you can get to Irvine, California on May the 18th, right? It's going to be just a 1-day workshop in person at Helium10HQ. Go to ht. mme/ayalite, m a y lit t. me/ elite. If you're listening to this or watching this on YouTube, I have a special code on the website itself. The price is $299 for this, but serious sellers, podcast uh listeners, amm podcast listeners, our YouTube subscribers, you guys have a special. Use the code elite 100 and you'll get 100% off your ticket. All right, first come first serve that the tickets will be valid until it runs out. We're just running this special. Very likely it might run out beforehand. So, if you get a notice that says, uh, tickets are sold out, send a message to customer service. We'll see if we can squeeze you guys in. But as if you see the button that says get tickets, it means it is still going to be open, but uh entry is limited to maximum 50. We're going to have a fully paid uh lunch and refreshments. Going to be a great day of networking, learning. I'll be speaking too about some subjects, about some launches that I've done recently where I was getting to page one um in days. All right? and some great relevancy uh hacks that I've been doing too, including one method where I was able to change a Roffus answer and change SEO in about 45 minutes. I had never done that before. All right. So, in other words, I had this situation where I asked Rufus a question. My product was not done at all and I did this one thing and 30 minutes later uh for Rufus, Rufus was uh recommending my product first and even a few minutes later SEO uh my product was showing up uh first. So, you want to find out what that is, make sure to join this workshop. There's not going to be a replay unless you're an elite member. Elite members get replays uh for this. So, again, h10. me/ me/may elite to go to our in-person workshop in Irvine, California on the 18th. One more online thing, no matter where you are in the world, it's free next week. h10. me/tacosmay t a co- osmay. We are going to have a workshop on prime day readiness specifically for advertising. It's going to be given by Destiny. So, if you'd like to register for that, go to h10. me/tacosmay. All right, guys. That's it for the news this week. Thank you very much for tuning in and we'll see you next week to see what's buzzing.

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