Want to 3x your Prime Day conversions?

My quick tip is how you can use AMC audiences to immediately double or triple your conversion rate on Prime Day. This specific strategy, what we're doing is we're identifying our highest traffic, highest competition keywords. We use search query analyzer for this. We pull out our top keywords and we actually create a brand new campaign. We want this to be completely separate and focus solely on Prime Day. So, we're going to take those five to 10 keywords. We're going to put them in exact match. We're going to create a campaign titled Prime Day. And we're going to look for the audiences that we think are going to be most likely to buy from us on Prime Day. What we're going to do is we're then going to go into AMC. So, don't overthink it. Just think about how you want to be positioned on Prime Day. Higher price point, bigger dealer discount, or you can even use AI tools to then identify some AMC audiences that are going to be good for you. What you're going to do is you're going to take that audience and you're going to apply it to your Prime Day specific campaign. We use that five to 10 keyword list of We put it in the campaign at exact match and we put very low base bids. So, I set you know, 10 to 15 cent base bids for all of my high traffic keywords. I then apply a bid boost for my AMC audience. 8 to 900% just for that audience, which means that this campaign is only going to target the audience, which I know is already going to be more than likely a higher converting audience cuz I've identified that through all of my AMC work.