Automate Your Gifting with SmartSend

I'll let you get back to it uh okay so great news we found some tailor recommendations for Emily Kramer which basically means like Kramer at MKT w. co converted into Emily Kramer we found the person we know that she likes marketing B2B strategy um Oakland local coffee professional networking events startup themed desk accessories I'd say it all makes sense um so if I decide I want to send her this onepage marketing plan this is a good book I like this book um so I click on the actual book that I want to send and I've just got to send it now button it's going to populate her information her email address and it's going to generate a note card message so basically this is a feature that we released about six months ago that's called punp pal that basically incorporates a message that is targeted tailored kind of fun uh it really hits on the nature of direct mail we know that fun messaging converts here so uh it's GNA send a creative message you can edit that a little bit and then just hit send it and that's going to send Emily an email she's going to get asked to confirm her address and tell her that Cody from Soso is sending her a gift um but the smarts feature it basically grabs folks on the fly so if I wanted to run uh Kathleen threw it too there's no huge prep that needs to oh mkt1 doco it will within like 10 seconds typically just find some options and suggestions for what I should send to so kathen it thinks I should do financial planning books coffee marketing strategy VC podcast Silicon Valley um but you can also just use semantic search so if I'm just like all right it's a marketer who loves Star Wars I type that in here and you'll see all of the options that cnso has available that relate to Star Wars so it's going to be a movie night box we've got a little Yoda kit Darth Vader set um just lots of different options here of what we have available that you can just send on the Fly for a personalized gift we actually just integrated this with Amazon as well and we've started to incorporate like how we would run a March Madness campaign so if I'm like all right there're Utah Ute I could just put that into smart send and it's going to present the options that are Utah Ute related so uh basically what sendoso has done here has created a pathway where you can automate your um gifting process and incorporate with any of the marketing tactics that you're currently using today and it's super easy to execute and most of these gifts are delivered within one to three days with statuses passed back to HubSpot maretto eloqua every tool you could think of and so you can automate the follow-up process too um that is all for me today thank you