Digital marketing tips: Turn organic insights into paid wins

I firmly believe as somebody that really believes in organic social, organic media community, it doesn't work without paid. If you leverage the organic nature to be able to test what wording, what hooks, what content, what value proposition that the audience actually wants, you have to be able to leverage pay to be able to get that at scale, right? Especially if you're really good with your targeting. We always used to almost like create this like flywheel where you'd create content with creators, see what works there. You curate that for your organic channels, see what works there, and then you'll boost those over from a paid perspective. What that does, it means that it's created through two organic layers to ensure that you're 100% creating content that's valuable for the audience. And then you're just bringing that content to more people, right? And if you're able to leverage pay to not just create the right content for the right people and put it in front of them, but they're also able to direct them in the right areas of value to them. That's super important, right? Really target and focus on people that are at a particular point in their journey and they want to get the right message or direct them in the right location to be able to trigger the right action.