Case Study: BSI Aligns Global Commercial Teams for Enterprise Growth

— My name is Jen Burns. I'm the current Chief Commercial Officer at BSI, and I've had the fortunate opportunity of working with Corporate Visions throughout many different capacities along my career journey, and they have helped immensely not only — in terms of making my team successful and helping our sales organization and marketing organization be successful, but also helping our organization ensure that we're engaging with our customer more successfully. As everyone knows, the buyer journey, the buyers change, you know, consistently, and it's really important that we stay up to speed with what our buyers need, how we should be communicating about our value in the market, and of course, how our sales and marketing organization is meeting those needs by ensuring they have the right skills and techniques to help support the vision of our organization, and of course, help our customers be more successful in the goals and objectives that they have. And Corporate Visions has not only been able to embed within our organization and truly under- understand our business to help us do that, but also making sure that along the way that we're coming up with new opportunities to engage our sales and marketing organization with value propositions, skills and techniques training, and of course, making sure that we are continuing to evolve on that over time as our business changes and our needs change across the organization. So, one of the most important parts about our partnership with Corporate Visions is making sure that we have a strong and meaningful value proposition as we're engaging with our buyers and engaging with our broader customers in the markets that we serve. What's really important about this partnership is that we're able to really tease out our true differentiation, what makes us unique, and how we stand apart from our competitors in the market or stand apart from status quo, which is many of, you know, the reasons that you may, you know, potentially lose a deal. So, it's really important that we're able to drive that differentiation, make our sales organization confident, and how our unique and differentiated value proposition helps them engage with a customer more successfully, and of course, ultimately helps us position ourselves to, you know, measure our success with our customers and how we're helping them achieve their broader goals and objectives.