Open for Business: Converting to a Twitter Professional Account #TweetLikeAPro

What are the benefits of a Twitter professional account? Professional accounts allow businesses, brands, creators, publishers, non-profits and developers to have a distinctive and clearly defined presence on Twitter. When you convert to a professional account, you can access a suite of tools that allow you to better establish herself as a business on the platform. Let's walk through some of these tools now. First up, you can select and display your professional category, which allows you to showcase the industry your business is in directly on your profile and allows people to easily understand what you offer. Whether you're an event, venue, a lawyer or a beauty brand. We've got a category for you. Identifying as a professional account also lets you showcase what's most important by adding a profile spotlight profile spotlights highlight the most important information about your business at the top of your account, aiming to drive more potential customers further down the path to purchase. For example, the location spotlight allows businesses to display their location and additional contact methods to help customers communicate and navigate to your business with ease. Another spotlight is the shop Spotlight. If you sell physical goods, shop spotlight will enable your customers to shop without leaving Twitter. Finally, there's quick promote a way to boost your tweets with just a few clicks. Now that you understand the benefits of a professional account, it's time to convert. First, tap into your Twitter profile settings. You can do this by clicking your Avatar icon in the top left corner of the app or by swiping the sidebar option from your home timeline. Click on Twitter for professionals. Next, review the professional account's policy. Then click Agree and continue. From there, you'll be prompted to select a category that best describes your professional account. If you don't see the right category immediately, you can search for it using the search bar at the top of the screen. Choose the one that best matches what you do. The category you select will appear on your professional profile, telling potential customers your business. Ready to move on. Hit the next button to advance. Now you'll need to choose your professional account type. We've divided these into two buckets business or creator. Select the option that best described you as a professional and hit next. Once your business category is selected, you'll be taken back to the welcome screen. And with that, you've finished setting up your Twitter professional account. It's time to start exploring the exclusive tools that will make an impression on your customers. Ready to learn more, visit business dot twitter. com for more resources to help grow your business on Twitter.