Why People Lost Their Minds At Chanel’s London Launch

A brand that we really need to talk about right now is Chanel. Yesterday, Chanel did a launch of their Metier collection in the New Bond Street store in London. And as is always the case with these Matthieu Blazy collections, there was an absolute frenzy outside of the store. It's quite funny because when I covered the Paris version of this, people said that I was paid by Chanel. People really don't want to believe that Matthieu Blazy's clothing is really connecting to customers. And I honestly don't really understand where that disbelief is coming from. I know so many people that have bought Matthieu Blazy Chanel. In Paris, people are going crazy. I know people personally that bought a lot of that stuff. So, it's not made up. It's not some sort of made up narrative like people are saying online. It's really strange. The one thing I'll give the Matthieu Blazy detractors is that many people have said that he's the reason why their revenue has gone up recently. I wouldn't give him all that much credit. People are definitely connecting to his clothing. I think his clothing is amazing, to be honest. I don't care what anyone says. But, there are some many other factors that means that Chanel is having some good growth. What I do think though is that he's definitely going to be a reason why Chanel is going to continue growing moving forward. So, let me know what you guys think. Do you think that all this Chanel narrative is just a PR run and none of it is real? Let me know your thoughts in the comments below.