The Strategy of "Viral Remixing" (Data vs. Guessing)
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It's tough coming up with topics. Do I just talk about the concepts I’m wrestling with right now or do I research what’s already blowing up and put my own spin on it? The thing is, copying doesn’t work. People get numb to the same ideas on repeat. But novelty, truth, and authenticity? That’s always new. So maybe the real key is finding a way to do both—be relevant and stay real. What do you think?