Ternus Is More Steve Jobs Than Tim Cook

Apple is like a ship with a hole in the bottom leaking water and my job is to get the ship pointed in the right direction. So, John Turnis is going to be the next CEO and a lot of people are speculating on what's going to change at Apple or how quickly we're going to notice the changes. And I'm here today to tell you that this has been a transition going on for a while and why I hope that the best things we've seen Apple doing lately are just a sign of what's to come. Let's begin. There's already a bunch of people speculating on who's going to host WWDC. Most reports are already indicating that since Turnis is taking over in September, pretty much he's going to be the host and the guy to introduce the iPhone Ultra, the folding phone. Good chance he'll also of course be on stage when they unveil and announce the MacBook Ultra. You know, the first one with an OLED display and may even have a touchscreen. But is there one last Good coming at Dubdub? Is there still going to be a Tim Cook hosted event? And I hate to break it to you, a lot of you probably missed this because it wasn't live streamed, but John Turnis actually already hosted an event. When the MacBook Neo was unveiled, they invited a bunch of media and YouTubers out to New York and that's where they officially unveiled it and talked about it. And that was all a John Turnis presentation. Tim Cook was not even there. So, I think there's already been a little bit of practice and rehearsal going on for John Turnis assuming more and more responsibility. Apple's a $4 trillion company. They've done their homework and they know that CEO transitions tend to be a lot more successful the slower and more gradual they are. And I think this has been in the works for quite some time despite Tim Cook acting like, "Oh, I'm not going anywhere. If I'm ready to retire, you'll know. " And keep in mind, he's still going to be on the board of directors, guys. Like, it's not like Tim Cook is stepping down. I intentionally chose not to word my video title like that because I knew Tim Cook's not necessarily stepping down from Apple. I mean, being on the board of directors honestly gives you even more authority and more power than the CEO even has sometimes. So, I think Apple chose their wording very carefully to say that Tim Cook isn't going anywhere, but may just have more of a overseeing role rather than a making more day-to-day decisions with engineering, which I do think we will eventually notice more in the long term. What Mark German wrote about which is very interesting is how John Turnis is known for being a lot more of a decisive engineer at the end of the day whereas Tim Cook was more of a supply chain guy and there were many situations where basically the CEO would be given these very difficult impossible to resolve conflicts that the company was going through and Tim Cook would want to dwell on these topics and get lots of opinions in the room get lots of advice and sometimes that results in a lot of decisionmaking. that ends up feeling slow or more like committee think, which maybe makes sense when you're just a huge publicly traded company and you've got a lot of responsibility to your shareholders, but it can make the company feel a lot more like a bloated corporate decision-making industry rather than trying to make a product that thousands of people have their hands in the design and development of feel like it's one cohesive idea, which is something Steve Jobs was of course very good at. That's what kind of made Apple what it is today. A lot of decisiveness and consistency with the design and intentionality of the product. And that's why I'm excited for Turnis to take the helm. It feels like he understands that assignment better. And because his first presentation he gave Solo was the MacBook Neo. That's what makes me think that the MacBook Neo is a sign of what's to come with this new generation of Apple. being willing to go deeper into more affordable price points and not compromise on the build quality, but also not just trying to race to the bottom when it comes to pricing and the hardware line. I think something else Turnis likely has a big role in is these newer generation iPhone lineups that have the bread winners, you know, the 17 Pro, the 17 Pro Max, but that they're still willing to take risks. try new things like with the iPhone Air. Didn't obviously sell all that well, but they wanted to prove that they could make a crazy thin iPhone, super durable. John Turnis, of course, in interviews has showcased how much work and time gets devoted to iPhone durability. And of course, later this year, we're probably going to see the iPhone fold in half for the first time. even if it doesn't necessarily sell all that great compared to the other iPhones. I appreciate that with Turnis' direction and his leadership, they're still willing to do like, okay, here's the more popular iPhones that everyday people are going to buy, but we should also still be pushing the boundaries and seeing if there's more innovative ways of packaging these devices, even if they fail. That's kind of part of the beauty of taking risks is that you accept not everything is going to be a slam dunk. home

Not everything is going to be a home run, but that doesn't mean you shouldn't try. And I think the Apple Vision Pro is likely another good example of Apple being risky. Not saying the product is worth it. Not saying you should buy one. I don't own one, but I'm still glad Apple released it. developed it and was willing to let the community give feedback and feel like we could get a taste of the future a little bit, you know, with some state-of-the-art tech that isn't necessarily going to be as popular as something like a MacBook Neo or a pair of AirPods, but experimenting a little bit to test the waters and see, okay, maybe we don't need to go more in this direction, but this aspect of these products people really like, so maybe we should pursue that further. My hope is that with Turnis at the helm, there can be a bit more of that decisiveness and exploration with new and exciting tech that Tim Cook might just feel is a little bit too outside the realm or bring in too many outside voices to muddy the original vision of the product. I think Tim Cook's less decisiveness in his character is likely what led to Apple keeping the Lightning port for so long. I imagine he brought in a lot of voices and a lot of opinions when trying to decide, hey, do we keep Lightning? do we switch to type-C or do we go portless? And there was probably a big argument to be made for each of those design directions. And because they couldn't come to a decisive conclusion, Tim Cook just said, "Well, because we don't have an obvious direction to go in, let's just do nothing. " And that's how you get thousand iPhones that still have lightning 2. 0 speeds on them. And I can't speak for him, but I would bet money that John Turnis was a USBC guy. He probably thought there was more advantages to going in that direction or selling points to an iPhone with faster transfer speeds as well as easier cable compatibility across the ecosystem. And the European Union probably just settled that debate for them. And while I don't think you're going to notice a huge change in direction from Apple overnight, I do think we're going to see more and more products and at least maybe more branding moving forward, similar to what we saw with the MacBook Neo. Maybe you don't see as much regular iPad anymore or iPhone 17e. Maybe they want to bring back iPad Neo, iPhone Neo, or even do a Mac Neo where we have a super affordable Mac Mini variant that is even cheaper to try to take back market share from Chrome OS and Windows. And I'm excited to see where it goes. And I hope that Turnis is willing to take some risks with the company and maybe pursue some hardware fields that they haven't previously pursued. I would love to see Apple make designated cameras. That would be high on my list. The car project is probably too far gone, but still would love to see Apple make a car. What do you guys think they're going to do? Feel free to drop your thoughts down in the comments below. And thank you to everybody supporting this channel directly. Seriously, helps us out a ton, as does just watching these videos. So, thanks again. This is your Al Shaper, and I will see you all on the next one.